Apple is reportedly prepping AR glasses and ‘rOS’ for 2020
Apple is believed to have been working on AR projects for years now; CEO Tim Cook’s enthusiasm for the field is no secret, and the first product borne out of this effort was ARKit, which allows newer iOS devices to run augmented reality apps and experiences.
In addition to developing glasses that can display 3D imagery superimposed on top of your field of view, the company is said to be developing a custom chip to tackle graphics and general computational tasks in the wearable. You’ll likely interact with it using head gestures, voice commands that you can issue to Siri or a touchscreen-equipped remote.
It’s also going to run a new platform called rOS – short for ‘reality operating system. There are plans to create a separate app store to help people find AR content and experiences, but nothing’s set in stone yet.
It’ll be interesting to see if Apple can beat out the competition in bringing AR to its customers – Microsoft dove deep into it with its HoloLens headset (though it prefers to use the term ‘mixed reality’), and Google’s actively developing its ARCore framework for mobile experiences, as well as providing developers with tools to easily create immersive content.
However, while Apple might be keen on bringing AR into the mainstream, it might want to learn from Google’s mistakes with the original Glass. People found it cumbersome, creepy, and less useful than advertised, and so the next version was retooled for industrial applications. Even Olympus is going down that route with its latest product
